Fundraising demo - Money-based Race Nights (part 1)

Fundraising - Demo Case Study

testimonial fundraisingWe shall provide a theoretical demonstration to illustrate how you can raise over UK £1500 (or US $3000, or its equivalent in your currency), in just a couple of hours starting with absolutely nothing! 

We will start by assuming  you will be ordering our largest fully personalized Race Night pack at £217 ($430). 

This provides everything you need for up to 80 people but we will also assume that you order 100 admission tickets at £25 ($49.50), an extra set of betting tickets at £22.50 ($44) and eight sets of Lucky Dip (or Quinella) tickets at £3 ($6) giving a total cost of £288 ($571).  Well hold on to your shells 'cos here we go . . .

Introduction fundraiser - sources of funds Fundraising demo - Sources of Funds

There are six main fundraising sources for the Race Night, three before the event:

  • Race sponsorship
  • Snail sponsorship
  • Admission ticket sales

and three at the event:

  • Tote or 'betting' tickets
  • 'Lucky Dip'
  • Auctioning the snails

Step 1 fundraiser race sponsors Fundraising demo - Race Sponsors

Action: Your team encourage a local businesses to support your fundraising effort by sponsoring and naming one of the races. You also ask them to donate a prize for the sponsor of the winning snail in their race. Perhaps a 'gift voucher' or a sample of their produce.  You point out that:

  • their race name will be in the video throughout the entire race
  • their race name will be printed on every betting ticket
  • their name and their race name will be printed on every race card
  • they will be provided with complimentary entrance tickets and a VIP table at the event

 

All this is excellent promotion and advertizing.

fund raisedResult: You received sponsorship of £25 ($50) per race and a small prize for the sponsor of each winning snail.

Well done! Your fundraising is underway - you have raised £200 ($400) funds. 

Note: For larger or more prestigious events you can ask for £50 to £100 sponsorship per race. Try to make the race name amusing. See sample race names.

 

 

 Step 2 fundraiser snail sponsors Fundraising demo - Snail Sponsors

Action: Your team encourage friends and colleagues to sponsor and name a snail to support your  fundraising. We suggest that you allocate this task to 8 people, getting each to find sponsors for the 8 snails in one race. You point out that:

  • their snail name will be in the video
  • our talking parrot will introduce their snail by their name
  • their snail name will show on the 'betting' tickets
  • their own name will be in the video
  • their own name and their snail name will be printed on every race card
  • they will receive a prize if their snail wins the race

funds raisedResult: Congratulations! You got 64 snails at £5 ($10) each, raising another £320 ($640) of funds.

You fundraising event is looking good.  You have now raised a total of £520 ($1040).

Note: Print out a sponsorship collection form for each race to collect sponsors.  £5 is common to name and sponsor a snail. See sample snail names. Otherwise you can just ask people to sponsor a snail already named (by us) and maybe charge less, say £3 ($6).  These default snail names are shown on our race card information sheet.   

 

Step 3 Payment Fundraising demo - Pay for your Race Night

Action:  You order your Race Night using our easy 24/7 online ordering system.

Funds raisedResult:  You pay out £288 ($571).  Thank you! 

You have now raised £232 ($469) funds - from here on its plain sailing! 


 

 

 

 


 

Step 4 admission ticketsFundraising demo - Admission tickets / advertizing

Action: To ensure good attendance at your fiundrasiing event you:

  • make posters to advertise your Race Night (see our poster template )
  • sell the admission tickets and charge an entrance fee on the door
  • advertise your event in your local press (optional).

If you advertise your Snail Race Night please be sure to include any other attractions in the advertisement e.g. a bingo game, food, bar, or even the novelty of your host Peedy the parrot.

funds raisedResult: You sell all of the 100 entrance tickets before the event at £5 ($10) each and raise £500 ($1000). 

Congratulations!  So far you've succeeded in raising £732 ($1469) of funds and the event hasn't even started yet!

Note: £5 per ticket is common. Just make sure you cover the cost of any food or other attraction that you provide and try to keep the cost reasonable to encourage attendance.

Next: demo Part 2